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Product Marketing Expert

 As a Product Marketing Specialist you will be responsible for creating demand for the key products and services of the company through effective messaging and marketing programs as a highly valued member of NXLog’s rapidly growing team, with a desire to help change the manner in which organizations secure and monitor their environments and IT infrastructure.

Your daily tasks and responsibilities:

  • Work with the Marketing team to ensure the right message is communicated to potential customers in order to raise awareness, increase demand and generate leads.

  • Work with product management and engineering teams to understand product advantages and key selling points.

  • Support the sales team by providing them with the necessary marketing material and sales tools they can use in order to make their sales pitch successful.

  • Working closely with the sales and marketing teams to create appealing marketing material such as product brochures, data sheets, white papers, videos, webinars and website content.

  • Understand market and customer needs and use that knowledge to execute compelling marketing strategies.

  • Translate technical details into benefits for the user and craft unique messaging for NXLog’s new and existing products.

  • Assist the marketing team in targeting the right audience when executing marketing campaigns, executing product launches, creating marketing plans.

  • Follow and analyze market trends to position products. Perform SWOT analysis and other benchmarking initiatives.

  • Develop strategies to increase market share and product penetration.

  • Create consistent positioning statements, messaging and associated proof points. Collaborate with the technical writer team in the creation of white papers, blog posts, and landing pages.

  • Close cooperation and communication with all partner departments.

  • Gather feedback from prospects and customers about the service and product feature-set in collaboration with the pre-sales and marketing teams.

Requirements:

  • Experience in enterprise B2B software product marketing and brand management. Experience with SIEM and log management or database solutions would be definitely an advantage.

  • Demonstrated success in positioning and launching differentiated high-growth B2B products in a rapidly evolving IT sector that meet and exceed business objectives.

  • Deep understanding of how B2B software products are sold and the channels they are sold through.

  • Experience in market analysis and familiar with product marketing tactics.

  • Good presentation and communication skills, preferably with some copywriting skills.

  • Ability to communicate value to customers, prospects and the industry.

  • Self-motivated to dig in to learn about products, technology, customers and competitors

  • Knowledge about IT security solutions such as IDS, EDR, anti-malware, firewalls, content-filtering, identity management, etc.

  • Technical aptitude and the ability to learn new technology concepts quickly.

  • Ability to work under minimal supervision on projects.

  • Professional experience (years): minimum 5+ years

  • Language: Fluent English skills (oral and written)

An ideal candidate for this role will have a wide breadth of knowledge and experience with B2B product marketing in the IT and software domain.