Product Marketing Expert
As a Product Marketing Specialist you will be responsible for creating demand for the key products and services of the company through effective messaging and marketing programs as a highly valued member of NXLog’s rapidly growing team, with a desire to help change the manner in which organizations secure and monitor their environments and IT infrastructure.
Your daily tasks and responsibilities:
Work with the Marketing team to ensure the right message is communicated to potential customers in order to raise awareness, increase demand and generate leads.
Work with product management and engineering teams to understand product advantages and key selling points.
Support the sales team by providing them with the necessary marketing material and sales tools they can use in order to make their sales pitch successful.
Working closely with the sales and marketing teams to create appealing marketing material such as product brochures, data sheets, white papers, videos, webinars and website content.
Understand market and customer needs and use that knowledge to execute compelling marketing strategies.
Translate technical details into benefits for the user and craft unique messaging for NXLog’s new and existing products.
Assist the marketing team in targeting the right audience when executing marketing campaigns, executing product launches, creating marketing plans.
Follow and analyze market trends to position products. Perform SWOT analysis and other benchmarking initiatives.
Develop strategies to increase market share and product penetration.
Create consistent positioning statements, messaging and associated proof points. Collaborate with the technical writer team in the creation of white papers, blog posts, and landing pages.
Close cooperation and communication with all partner departments.
Gather feedback from prospects and customers about the service and product feature-set in collaboration with the pre-sales and marketing teams.
Experience in enterprise B2B software product marketing and brand management. Experience with SIEM and log management or database solutions would be definitely an advantage.
Demonstrated success in positioning and launching differentiated high-growth B2B products in a rapidly evolving IT sector that meet and exceed business objectives.
Deep understanding of how B2B software products are sold and the channels they are sold through.
Experience in market analysis and familiar with product marketing tactics.
Good presentation and communication skills, preferably with some copywriting skills.
Ability to communicate value to customers, prospects and the industry.
Self-motivated to dig in to learn about products, technology, customers and competitors
Knowledge about IT security solutions such as IDS, EDR, anti-malware, firewalls, content-filtering, identity management, etc.
Technical aptitude and the ability to learn new technology concepts quickly.
Ability to work under minimal supervision on projects.
Professional experience (years): minimum 5+ years
Language: Fluent English skills (oral and written)
An ideal candidate for this role will have a wide breadth of knowledge and experience with B2B product marketing in the IT and software domain.