Marketing Manager

Worldwide, Remote

The Marketing Manager is responsible for promoting the company products and services, determining the demand for them and identifying potential markets, planning and executing the company marketing strategy, tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.


  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

  • Formulate, supervise and coordinate marketing activities or guidelines

  • Analyze trends in markets, economy, industry; forecast sales and monitor business or economic developments

  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals

  • Analyse consumer behaviour and adjust email and advertising campaigns accordingly

  • Conduct market research to find answers about consumer requirements, habits and trends

  • Brainstorm and develop ideas for creative marketing campaigns

  • Manage and execute successful marketing campaigns via E-mail, social media and own their implementation from ideation to execution

  • Liaise with external vendors to execute promotional events and campaigns

  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

  • Work with the sales team to ensure they have the material they need to get their job done

  • Analyse visitor behaviour and suggest improvements to increase conversion

  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups

  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

  • Create press releases, case studies, newsletters

  • Collaborate with designers to create brochures, whitepapers, videos and other marketing material

  • Manage the company content strategy and work with technical writers to produce material for articles, blog posts and other content

Required tasks and responsibilities:

  • Fashion and evaluate overall marketing strategy, including the pricing and distribution of products or services

  • Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels

  • Help the company user and customer base grow

  • Build strategic relationships and partner with key industry players, agencies, and vendors

  • Identify and define target audiences and the best strategies to reach them

  • Monitor the performance of campaigns and executed marketing strategies

  • Active participation in the teamwork

  • Close cooperation and communication with all partner departments


  • have demonstrable experience in marketing working in a similar role at IT and tech companies preferably in the IT security software segment with the potential and attitude required to learn

  • prior exposure to software and IT sales

  • hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects

  • proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

  • solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • experience in setting up and optimizing Google Adwords campaigns

  • numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

  • a sense of aesthetics and a love for great copy and witty communication

  • up-to-date with the latest trends and best practices in online marketing and measurement

  • Qualification: Master’s degree in marketing, economics or related field

  • Competencies: Good marketing, communication and negotiation skills

  • Professional experience: minimum 5 years

  • Language: Fluent English skills (written and oral)

  • PC knowledge: advanced level of MS Office knowledge.