As a Digital Marketing Specialist, you will be responsible for developing and executing paid advertising campaigns and driving web analytics efforts at NXLog, a recognized player in the cybersecurity field. This role is critical for lead generation efforts, enhancing brand visibility, and analyzing digital performance across all channels.
What you'll do:
Develop and execute digital marketing campaigns across multiple channels, including SEM, display, email, and social media ads.
Create engaging and relevant copy, tailored to different platforms and audiences.
Develop and execute email marketing activities.
Create landing pages and continually optimize the user experience to enhance engagement.
Create performance reports on digital marketing activities. Use analytics tools to track campaign performance, interpret data, and make informed marketing decisions
Implement innovative digital marketing strategies, tools, and best practices to improve ROAS.
Stay up to date with digital marketing trends and potential new channels or strategies to keep ahead of the competition
Collaborate on SEO optimization initiatives.
Work closely with product marketing, content specialists, editors, and designers.
What you'll bring:
Over 5 years of experience as a digital marketing specialist, preferably within B2B SaaS companies.
Understanding of the demand generation concept.
Experience managing paid ad campaigns (Google Ads, LinkedIn, etc.) and email marketing platforms.
Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
Ability to write a strong copy to effectively convey a proper message across different channels.
Hands-on mentality, self-disciplined, organized, and detail-oriented, thriving in an environment with evolving processes.
Basic knowledge of HTML is a plus.
Bachelor's degree in marketing, communications, or equivalent field.
What you’ll get:
Remote community of passionate experts from around the world
Flat structure and flexible environment
PTO & other rewards
Opportunity to work with a state-of-the-art log management product