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Digital Marketing Specialist

Worldwide, Remote

As a Digital Marketing Specialist, you will be responsible for developing and executing paid advertising campaigns and driving web analytics efforts at NXLog, a recognized player in the cybersecurity field. This role is critical for lead generation efforts, enhancing brand visibility, and analyzing digital performance across all channels. 


What you'll do: 

  • Develop and execute digital marketing campaigns across multiple channels, including SEM, display, email, and social media ads. 

  • Create engaging and relevant copy, tailored to different platforms and audiences. 

  • Develop and execute email marketing activities.   

  • Create landing pages and continually optimize the user experience to enhance engagement.   

  • Create performance reports on digital marketing activities. Use analytics tools to track campaign performance, interpret data, and make informed marketing decisions   

  • Implement innovative digital marketing strategies, tools, and best practices to improve ROAS.   

  • Stay up to date with digital marketing trends and potential new channels or strategies to keep ahead of the competition  

  • Collaborate on SEO optimization initiatives.  

  • Work closely with product marketing, content specialists, editors, and designers.  


What you'll bring: 

  • Over 5 years of experience as a digital marketing specialist, preferably within B2B SaaS companies.  

  • Understanding of the demand generation concept.  

  • Experience managing paid ad campaigns (Google Ads, LinkedIn, etc.) and email marketing platforms.   

  • Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.   

  • Ability to write a strong copy to effectively convey a proper message across different channels.  

  • Hands-on mentality, self-disciplined, organized, and detail-oriented, thriving in an environment with evolving processes. 

  • Basic knowledge of HTML is a plus. 

  • Bachelor's degree in marketing, communications, or equivalent field.  


What you’ll get:  

  • Remote community of passionate experts from around the world  

  • Flat structure and flexible environment  

  • PTO & other rewards  

  • Opportunity to work with a state-of-the-art log management product